The Extra Pizzazz

When Tarro came forward for an identity design it was pretty clear about its brand positioning. It wanted to create a niche product that could cater to the everyday needs of young women. Tarro describes itself as a jewellery brand which offers a range of hipster-chic, handcrafted jewellery, for those who want to add extra pizzazz to their boring outfit.

It is meant for the user who is simple and elegant, quirky and fun, polished and graceful, yet a child from within. Pitching itself as a brand that delivers affordable handmade jewellery to its customers, Tarro ensures that it maintains a personal connect with every person that buys their products. The scope of work included the logo, identity and packaging.